Z Blog

The foundation of building a brand starts with taking a new perspective. The world is constantly evolving, and with it, so are our thoughts and ideas. Our people share insights on various topics within the industry in hopes of discovering common bonds and sparking conversations.
Branding

The Undeniable Magnetism of Brand Culture:

Customers today are skeptics. Who can blame us? In the last ten years, we’ve lived through the largest economic downturn since the Great Depression. People feel they’ve been burned by our financial and government institutions. For brands, the Great Recession was the final nail in the coffin of smoke and mirrors marketing. Nearly 10 years later, I think marketing has changed for the better. The internet of things has brought people access to unprecedented information, giving us more power in the choices we make about what to buy. Now, the most successful brands are those that are deeply in touch with who they are and...
Posted by Wendy Vonderhaar
Design Design Thinking

Branding shouldn’t be a puzzle…

As a creative, I am constantly searching for meaningful inspiration. When I came across the Clemens Habicht Color Puzzles, in which each jigsaw piece is an individual color that must be placed exactly in relation to every other color, I thought it would make a perfect collaborative challenge for the Intrinzic design team. After all, putting together the pieces of a brand is like putting together the pieces of a complex puzzle. It takes the ability to fuse science and method with creativity and innovation, with the goal of communicating and visualizing a strategic and compelling point of view. Our mission at Intrinzic everyday is...
Posted by Sarah Fry
Workplace Productivity

First up on your daily to-do list…

It’s the middle of the week and I’m sitting at my desk with a massive to-do list. There are five different projects that I’m juggling, I’m answering questions from my teammates, and making sure that I’m communicating everything to my clients that they need to know. I’ve also been on and off the phone with a vendor that’s working on a print job for us. Just your average day… you know the drill. And that to-do list seems to just keep getting longer. If I’m not being mindful about the day, I’ll stay tied to my desk, hunched over my laptop, locked in focus on...
Posted by Intrinzic
Seasonal

Forget Resolutions…

As every year draws to a close and a new one begins, marketers begin to think about resolutions. This year, I would challenge marketers to think a little differently: make 2017 a year of action, instead of creating resolutions. The difference is all in the details. Resolutions are made, and then promptly forgotten. An action plan, however, can be executed against. You plan, prepare and get to work. Here’s how to get started: Pay attention. Keep an eye out for opportunity every day by paying attention: Pay attention to what your audience is doing and saying; pay attention to trends, competitors and events, and pay...
Posted by Intrinzic
Public Relations

You Won’t Believe It!

If you were on social media at all during the months leading up to the election, you’ve probably seen it more than once. An attention-grabbing headline about one of the candidates and a link to an article from an official-sounding “news” outlet. But, the impact of fake news is defining the media landscape beyond politics. To put the phenomenon in context, fake news is nothing new. If we call fake news what it really is, propaganda, there are many examples of how it has been used to influence populations for years, including both sides of the WWII battle. Ed Bernays, who is often referred to...
Posted by Rob Pasquinucci
Uncategorized

Big Game – Big Brands:

With nearly 120 million viewers, 64 million fans talking about it on Facebook alone, and $5 million for a half minute of airtime, the Super Bowl remains an enduring real-time event, with brands clamoring to get a piece of the action. As you get back into another week of work, we offer some thoughts on who won the game that played out in 30-second increments off the field. Dave Townsend, Intrinzic President This year, the game and the halftime show actually outshined the ads and it ended up being a memorable night of TV. Although it was fun to watch, there was a lot of...
Posted by Dave Townsend
Branding

Beware the Groundhog’s Shadow:

Rarely does a single movie change the lexicon of the American culture. But Bill Murray’s popular ’90s film gave an entirely new meaning to the term Groundhog Day. The drudgery of repeating the same events over and over again is an unhappy warning to people who find themselves caught in an endless loop of life. In the movie, Groundhog Day is portrayed as a sort of hell. And it is. But nowhere are the prospects of Groundhog Day more apparent than in marketing and advertising. For decades, our industry was built on the sturdy rock of consistency and familiarity. We built brands that lasted, icons that endured. Consistency of product and experience was the secret...
Posted by Chris Heile
Uncategorized

The Bullet Journal Challenge:

A few years ago I adopted a DIY-style planning technique called bullet journaling. I’d been adrift in search of something that could replace my old Franklin Covey habit, which died when they discontinued my favorite line of planner pages. It needed to work with my email-based calendar that I was now carrying with me everywhere on my phone. I also needed to be able to easily carry it to meetings and fit it in my cluttered work/mom bag. Like any good writer, I’d always been a copious note taker, using whatever was at my disposal—spiral notebooks, legal pads and eventually the agency-favorite Moleskine. But I...
Posted by Courtney Morgan
Uncategorized

Receiving the Spark:

Have you ever received a gift that lit up your imagination or inspired you to follow your dreams? As we remind ourselves at Intrinzic to “be the light we wish to see” this holiday season, we’re celebrating moments that spark wonder. This week, we recall times when that spark was given to us, igniting our creativity and inspiring us to share it with others. Savannah Heekin, Graphic Designer: “When I was a teenager my mom gave me a necklace inscribed with ‘we all shine differently’ on it for Christmas. No one in my family had pursued a career in the arts and I was feeling...
Posted by Dave Townsend
Uncategorized

Moments that Spark Wonder:

There are moments in our lives that truly inspire us. Many of those moments happen around the holidays, when gifts and thoughtful gestures from family and friends impact our lives in ways we never imagined. This is the perfect time of year to stop and recognize the people, the generosity and the gifts that have made a lasting impression on our lives and sparked something powerful within us: a sense of wonder and inspiration that fuels our creative spirit. This spark is what influences everything we do in our lives and in the work we do for our clients. ### GIVING THE SPARK This week...
Posted by Intrinzic

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