Category: Design

Even though it’s been several months, most businesses and industries are still in some level of shock from the shutdown. It may not always feel like it, because within many of these companies, people are still working, maybe differently, maybe remotely, maybe in smaller numbers, but the lights are still on and people are continuing to do what they do. But the fact is many organizations are operating in a sort of limbo, not enough demand to support their past infrastructure, and not enough confidence to invest in the future. So we sit. And wait. And worry about what the future will bring while revenues...

As the world has grappled with the Covid-19 crisis since March, it’s a massive understatement to say business has been disrupted in unprecedented ways. No matter what you do, your work life changed dramatically overnight. We are a company that approaches branding with culture as a centerpiece, and have examined and codified the culture of many organizations to help build stronger brands. As the pandemic’s impact grew, we were interested to learn ways to keep the culture of an organization alive even if the usual touchpoints to connect individuals to shared values are changed or missing temporarily. So, we asked our longtime Intrinzic client, Johnson...

As humans, we all have our own unique story. Every mistake made, lesson learned and achievement gained came from a journey that has allowed us to land where we have today. Those journeys, exciting, adventurous, and, at times totally exhausting, are what build the details of our one-of-a-kind stories that can’t be replicated or edited by ourselves or anybody else. They’re our ever-growing foundation that reminds us where we came from while simultaneously influencing our direction forward. Like people, organizations experience their own unique journey that builds their foundation. Of course elements like heritage and perspective have a major role in developing a journey, but...