Brand Collaborative
Every relationship has two sides. More importantly, every relationship is built on commonalities between the two sides.
However, most marketers spend all their time trying to understand the customer, the competition and the marketplace, every external factor that guides what a company should be. The problem is, these companies rarely take a hard look at who they are themselves. And if they don’t deeply understand their own strengths…of their organization, their people, their culture, their beliefs, they will never find a way to align with the needs of the customer they serve.
This alignment is not simply branding, it’s what we call a Collaborative.
Intrinzic helps companies understand the most unique and valued aspects of their own organizations so that they can identify the commonalities they share with their customers. We align people, culture and ultimately entire organizations around core beliefs that match the needs and interests of the marketplace.
OUR STRATEGY
OUR COLLABORATIVE STRATEGY
OUR DESIGN THINKING PROCESS
OUR STRATEGIC TOOLS
OUR PROCESS AND TOOLS
OUR CAPABILITIES
BRAND DEVELOPMENT
Crafting powerful brands from the inside out, built on the solid foundation of the culture and ethic of an organization and its people.
- Brand Strategy
- Brand Positioning
- Employer Branding
- Logo and Brand Identity
- Naming
- Brand launch Strategy
BRAND MESSAGING
Defining a true point of difference for brands by capturing the inherent passions, interests and culture of an organization through inspiring narratives and highly relevant messaging.
- Brand Positioning
- Brand Story
- Messaging Architecture
- Message Development
- Content Marketing
BRAND CAMPAIGNS
Tightly synchronizing media channels and audiences to build highly integrated channel strategies and messaging pathways to expand the reach and influence of brands.
- Digital Marketing
- Social Media Marketing
- Programmatic Marketing
- CRM and Demand Generation
- Integrated Media Planning
- Marketing Automation
BRAND PR
Crafting and executing sophisticated traditional and social media strategies that tightly align with the brand story, and build strong brand influence among customers and advocates.
- PR Strategy
- Social Media Strategy
- Media Relations and Training
- Influencer Marketing
- Internal Communications
DIGITAL BRANDING
Building a highly visible extension of the brand promise in the digital space, leveraging technology, design, architecture, content and experience in creating an active digital presence.
- Digital Strategy
- Information Architecture
- UX and UI Design
- Digital Marketing
- SEO and Analytics