Design Thinking Process

Intrinzics Design Thinking Process serves as a road map for
building impactful and more meaningful brands. It uncovers your
unique point-of-view and shared commonalities that lay the
foundation for your brand.



Through a series of intake sessions and interviews we will explore the culture and character of the organization. We seek to understand the company’s history, passions and beliefs. We dig to understand the true needs of the audiences so that we can define future opportunities to connect.



We look across the hundreds of visual and verbal stimuli to discover commonalities. We build inspiration and construct models that explore ways your diverse cultural elements can be prioritized to have the greatest impact.



We begin to construct the external and internal brand through messaging and key iconic visuals that stem from your strategic pathway. We use these elements to tell your unique brand story in a way that engages your customers and inspires your employees.



In order to implement your brand, a detailed style guide and messaging playbook is created to compile all brand assets and to define the proper usage. This is used to create brand consistency and customer recognition.



Through your brand’s unique lens we will customize and implement key activation strategies across multi-channels so that your message is relevant to the space.



After your brand has been Ignited, we host post-project initiatives to measure success, define areas of needed optimization and set future goals.


Want to learn more about our
collaborative process?