Category: Uncategorized


Inspiration: Why it’s essential to our culture

We talk a lot about inspiration around here. It's baked into the work we do and  it's a core principle we live by. It's fair to say inspiration is a driving force for the way we do business. Our Chief Strategy Officer, Chris, gets to this point much better than I could in this article. So I'm not going to retrace that ground, but rather I want to take this opportunity to frame some of the reasons why we put inspiration at the center of our business.   We are a culture driven company. In practicing what we preach, we expend a lot of time and energy to purposefully create a culture that truly captures who...
Posted by Dave Townsend
Branding Design Thinking Uncategorized

Look What We Can Do When We Do It Together:

Human connection. It’s the moment where magic happens. Our desire for it leads us to new people and ideas, and brings us back to the ones we love. It expands our minds and our perspectives, inspires us to bridge the unknown, and reveals the hearts of others. Connection drives collaboration. But this powerful force doesn’t just happen. It must be practiced, promoted, and celebrated. This holiday season, Intrinzic is celebrating the connections we’ve made this year, collaborating with brands of all types and sizes. From non-profits and start-ups, to universities and global corporations, we’ve met advocates, educators and entrepreneurs who have inspired us to create...
Posted by Dave Townsend
Branding Design Design Thinking Uncategorized


Getting my driver’s license was one of the more terrifying days of my life—and let’s be honest, my parents’ lives, as well. Not because I finally had the freedom to hit the open road at the ripe old age of 16, but because I knew that it was the beginning of the end of being eternally “lost.” I have always been what my family calls "directionally challenged," even with my keen visual sense of the world around me. Getting in the car with me behind the wheel is nothing short of an adventure—for the passenger, obviously. People can’t just tell me to “head north” or...
Posted by Sarah Fry

Three PR Truths in the Era of Fake News:

The traditional media environment is feeling more chaotic than ever, and with relatively cheap and easy access to social media, it’s tempting to ignore many tried and true public relations tactics, or to forget to integrate public relations with your other marketing strategies. But doing this takes away the added punch traditional PR can bring to your marketing. Here are tips to help boost your chances for earned media opportunities and leverage the power of integration: Know the news to make the news It’s PR’s golden rule, made more urgent in today’s hyperactive news cycles—keeping a pulse on the day’s events is the key to...
Posted by Rob Pasquinucci

Let’s get real:

As humans, we like to celebrate the individuality, uniqueness and creativity of our family, friends and peers. We’re told to stay true to ourselves and develop the traits that best define our originality. But in a world full of social media platforms and trendy lifestyle blogs, how do we avoid comparing ourselves to others? How original is that seemingly perfect 20-something floral artist Instagrammer with a dream home and the ideal family, really? More importantly, how do we ensure we’re living our own, individual truths instead of imitating the facade that we see in our news feeds? Many people are facing these identity challenges individually....
Posted by Courtney Morgan

Overcoming the fear of presenting:

In Cincinnati, we just celebrated Design Week, an AIGA-sponsored event where creative come together to share insights, inspiration and stories. I was most excited to hear from keynote speaker Ashleigh Axios, whose resume is pretty incredible—in addition to working for some amazing companies, she was also the creative director for THE WHITE HOUSE. Axios started off the event by telling us that public speaking wasn’t her favorite thing to do—asking us to just laugh if she stumbles a bit, and letting us know that she was sure to warm up as the presentation went on. I didn’t expect that someone who presented to POTUS would...
Posted by Savannah Heekin

The Universe Doesn’t Care About Your Brand:

My first encounter with the idea of “brand” as something more than just a logo was during a summer internship at PBS. My desk was in a storage room made into a makeshift office within the broadcaster’s Alexandria, Virginia headquarters. This was long before Google Alerts, and every morning I would scan through a stack of newspapers from major cities across the US for news about anything PBS. One of my duties was to compile the daily press clippings, make copies of them, and deliver them to the organization’s executives and the marketing leaders who worked in my division, Brand Management. The place was exactly...
Posted by Abby Otting

What would Eddie do?

A few weeks ago, I had the chance to interview Larry Tye, author of The Father of Spin – Edward L. Bernays and the Birth of Public Relations. Bernays’ work moved the profession from press agentry to a practice supported by science—the pioneering psychology research done by none other than Bernays’ uncle, Sigmund Freud. Bernays’ campaigns blended the art and science of PR brilliantly and had a tremendous influence on American life. He utilized doctors as influencers to tell Americans that a healthy breakfast should include eggs and bacon; encouraged the home construction industry to add bookcases to homes to encourage people to buy more...
Posted by Rob Pasquinucci

Channeling my inner entrepreneur:

I once was in a job interview, and the interviewer asked me, “What makes you different then anyone else that applies for this job? What sort of books do you read?” Needless to say a Nicholas Sparks novel wasn’t what he was looking for. He wanted to know, what do I do that continues to feed my curiosity and make me stand out among my peers? His question has stuck with me for years, as I’ve come to better understand the challenges of staying motivated and inspired as I work towards my career and life goals. For me, the boom in podcasts has made it...
Posted by Michelle Kolenz
Branding Design Uncategorized Video Workplace Productivity

One perfect shot:

Imagine: you’ve gathered the perfect team. The weather is forecasted to be partly cloudy in the low 70s. The models are all on time. The food is ordered. The equipment is set up and working properly. The subject matter—a mint condition 1967 Ford Mustang is…uh oh. Where’s the car? If one piece of this delicate puzzle is missing, the whole photoshoot could fall apart. Tens of thousands of dollars to capture these few shots, and it could all go down the drain. Try again tomorrow? Well, the photographer is booked tomorrow, it looks like it is supposed to rain, and we have six other shots...
Posted by Intrinzic


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