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The Intern Asks the CEO:

Written By: Anna Meyer, Marketing Communication Intern Before the end of my internship at Intrinzic, I sat down with our CEO, Wendy Vonderhaar, to talk about her own personal experience with transforming her dreams into a career path to follow. For Wendy, that dream was starting and running a business. As a fourth-year student at the University of Cincinnati (UC), it is very important for me to visualize my career path. In fact, “where do you see yourself in your career path?” was one of the questions asked in my interview for a shot as an intern at Intrinzic. I have heard many peers answer...
Posted by Intrinzic
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Building Collaborative Brands:

Back in 2006, two fisherman brothers is Austin, Texas were frustrated with how quickly ice melted in their coolers during a long day on the lake. They decided to do something about it, and they created a product that revolutionized an entire industry. The company came to be known as Yeti, and in 2016 alone they increased their market value by over 500%. This is a story we’ve heard countless times before. Reed Hastings hated paying late fees on video rentals, and went on to found Netflix, which revolutionized the video rental business. Brian Chesky and Joe Gebbia could not afford the rent for their...
Posted by Chris Heile
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Does your brand have muscle?

Strong, healthy brands aren’t the result of a one-time, herculean effort. They are living, breathing entities that build and change over time. And the ways in which we fuel and strengthen our bodies applies to brands as well. Just like exercise, you need to feed and strengthen your brand with ongoing strategic and tactical marketing activities. It’s a process, much like exercising. Is it time for brand bootcamp? How do you know if your brand is really in good shape? Here are 5 characteristics of a strong and healthy brand. If you’ve got these going for you, your brand definitely has muscle: A strong core...
Posted by Sarah Fry
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Get S.M.A.R.T.E.R:

We all love celebrating quick wins, but are we celebrating the right wins? Playing softball in college for Northern Kentucky University, my personal “win” was hitting at least .300 every season; however, stepping back, my goal was just one piece of my team’s success equation. The real data point that mattered was the team edging out a win record great enough to move into the conference tournament and compete for the real prize – an NCAA tournament berth. As marketers we frequently have the chance to manipulate data to show a positive success story even if we’re on a losing team. My challenge to you...
Posted by Intrinzic
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The Great Bullet Journal Challenge of 2017:

At the beginning of this year, a few of us at Intrinzic decided to take up a bullet journal challenge. Some of us had already been testing the waters of this DIY-take on the classic paper planning systems and others were looking to use it to kickstart their own organization goals. Excited to see how different personality types and skill sets would approach journaling and personal organization, Senior Designer Courtney Morgan and I took on the task of documenting everyone’s progress from January through June. Who would follow through in maintaining their journals every week? Who would be the most creative? And, most importantly, who...
Posted by Abby Otting
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What the world needs now:

It’s that time of year when the talent pool is flooded with new graduates optimistically taking their first big step into the professional world. And invariably the business community is ready to offer advice and assess the skills of these potential co-workers and employees. The blogosphere is full of posts advocating this skill or that personality trait as “the most important or most lacking” for new grads. For better or for worse, I’m adding to the cacophony of opinions on this topic, because there’s one skill that I believe will take you further than most. And it’s almost never mentioned. Undervalued in the work place...
Posted by Dave Townsend
Branding Uncategorized

Is your brand afraid of the dark?

Fear is a powerful thing. And if you’re not careful, it can become debilitating. It can also become a benchmark for opportunities you never knew existed. I found this out when I stepped foot onto the stage for my very first dance recital when I was a little girl. I was terrified of the enormity of the audience (which was probably about 10 people), of messing up, and of freezing on stage. But none of those things happened. The recital went as smoothly as any toddler recital could go, and I would go on to repeat the harrowing act countless times as I danced my...
Posted by Katie Peters
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Confessions of an Agency Intern:

Written By: Jordyn Kerr, Marketing Communication Co-op It seems like just yesterday that I was stepping through the doors of Intrinzic for my first day as a co-op, nervously introducing myself to everyone and completely unsure of what the semester would hold. A few months earlier, I was just a third year student at the University of Cincinnati (UC) looking for a new experience and some direction as to what career I’d like to pursue someday. Now, nearly five months later, I’m in disbelief that my co-op semester is almost over. I must confess, this experience was not what I expected it to be. UC’s...
Posted by Intrinzic
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Big Game – Big Brands:

With nearly 120 million viewers, 64 million fans talking about it on Facebook alone, and $5 million for a half minute of airtime, the Super Bowl remains an enduring real-time event, with brands clamoring to get a piece of the action. As you get back into another week of work, we offer some thoughts on who won the game that played out in 30-second increments off the field. Dave Townsend, Intrinzic President This year, the game and the halftime show actually outshined the ads and it ended up being a memorable night of TV. Although it was fun to watch, there was a lot of...
Posted by Dave Townsend
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The Bullet Journal Challenge:

A few years ago I adopted a DIY-style planning technique called bullet journaling. I’d been adrift in search of something that could replace my old Franklin Covey habit, which died when they discontinued my favorite line of planner pages. It needed to work with my email-based calendar that I was now carrying with me everywhere on my phone. I also needed to be able to easily carry it to meetings and fit it in my cluttered work/mom bag. Like any good writer, I’d always been a copious note taker, using whatever was at my disposal—spiral notebooks, legal pads and eventually the agency-favorite Moleskine. But I...
Posted by Courtney Morgan

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