Z Blog

The foundation of building a brand starts with taking a new perspective. The world is constantly evolving, and with it, so are our thoughts and ideas. Our people share insights on various topics within the industry in hopes of discovering common bonds and sparking conversations.
Uncategorized

Does your brand have muscle?

Strong, healthy brands aren’t the result of a one-time, herculean effort. They are living, breathing entities that build and change over time. And the ways in which we fuel and strengthen our bodies applies to brands as well. Just like exercise, you need to feed and strengthen your brand with ongoing strategic and tactical marketing activities. It’s a process, much like exercising. Is it time for brand bootcamp? How do you know if your brand is really in good shape? Here are 5 characteristics of a strong and healthy brand. If you’ve got these going for you, your brand definitely has muscle: A strong core...
Posted by Sarah Fry
Uncategorized

Get S.M.A.R.T.E.R:

We all love celebrating quick wins, but are we celebrating the right wins? Playing softball in college for Northern Kentucky University, my personal “win” was hitting at least .300 every season; however, stepping back, my goal was just one piece of my team’s success equation. The real data point that mattered was the team edging out a win record great enough to move into the conference tournament and compete for the real prize – an NCAA tournament berth. As marketers we frequently have the chance to manipulate data to show a positive success story even if we’re on a losing team. My challenge to you...
Posted by Intrinzic
Uncategorized

The Great Bullet Journal Challenge of 2017:

At the beginning of this year, a few of us at Intrinzic decided to take up a bullet journal challenge. Some of us had already been testing the waters of this DIY-take on the classic paper planning systems and others were looking to use it to kickstart their own organization goals. Excited to see how different personality types and skill sets would approach journaling and personal organization, Senior Designer Courtney Morgan and I took on the task of documenting everyone’s progress from January through June. Who would follow through in maintaining their journals every week? Who would be the most creative? And, most importantly, who...
Posted by Abby Otting
Uncategorized

What the world needs now:

It’s that time of year when the talent pool is flooded with new graduates optimistically taking their first big step into the professional world. And invariably the business community is ready to offer advice and assess the skills of these potential co-workers and employees. The blogosphere is full of posts advocating this skill or that personality trait as “the most important or most lacking” for new grads. For better or for worse, I’m adding to the cacophony of opinions on this topic, because there’s one skill that I believe will take you further than most. And it’s almost never mentioned. Undervalued in the work place...
Posted by Dave Townsend
Design Thinking

Why risk it?

Leader, explorer, risk taker. Whenever I take a personality test, these are the attributes that usually pop up for me. It’s that last one that I identify with the most. There’s nothing more thrilling to me than the possibility of succeeding at something I’ve never done before. Some might think that’s crazy, but I say it’s hopeful. And as a designer, I’ve learned that taking creative risks during the design process is what leads to innovative ideas that uniquely solve my clients’ needs. In fact, it would be more crazy of me to avoid risk, because without being comfortable wading into the unknown, I wouldn’t be...
Posted by Intrinzic
Branding Uncategorized

Is your brand afraid of the dark?

Fear is a powerful thing. And if you’re not careful, it can become debilitating. It can also become a benchmark for opportunities you never knew existed. I found this out when I stepped foot onto the stage for my very first dance recital when I was a little girl. I was terrified of the enormity of the audience (which was probably about 10 people), of messing up, and of freezing on stage. But none of those things happened. The recital went as smoothly as any toddler recital could go, and I would go on to repeat the harrowing act countless times as I danced my...
Posted by Katie Peters
Branding

The Brand Recipe Box:

Since its launch seven years ago, Pinterest has revolutionized the ways we share baking and recipe inspiration. The app keenly harnessed peoples’ desire for pretty pictures and the sensorial nature of food photography became a driver of the platform. Taking a cue from Pinterest, content creators such as Buzzfeed’s Tasty optimized the “how to” video for social, depicting mouthwatering kitchen creations as so quick and easy to assemble that you can’t not want to at least give them a try just once. If you look at recipe books I owned pre-Pinterest, you will find post-it tabs of tried and true recipes to use again, along...
Posted by Michelle Kolenz
Uncategorized

Confessions of an Agency Intern:

Written By: Jordyn Kerr, Marketing Communication Co-op It seems like just yesterday that I was stepping through the doors of Intrinzic for my first day as a co-op, nervously introducing myself to everyone and completely unsure of what the semester would hold. A few months earlier, I was just a third year student at the University of Cincinnati (UC) looking for a new experience and some direction as to what career I’d like to pursue someday. Now, nearly five months later, I’m in disbelief that my co-op semester is almost over. I must confess, this experience was not what I expected it to be. UC’s...
Posted by Intrinzic
Branding

You’ve got to laugh a little…

The minute I graduated from college I could feel the seriousness of life begin to creep in. I needed a job, and for that I needed a car. Sitting in the dealership, I stared at the stack of papers in front of me, realizing that, yes, I actually had to read them and try to understand them. This would be the first time in my life my signature would really hold me to something. And the rest of my life was probably going to be filled with documents I might struggle to understand. This first moment of “adulting” (there have been many others since) felt...
Posted by Savannah Heekin
Public Relations

To Make the News, Know the News:

There’s an old maxim in public relations that to make the news, you need to know the news. It remains true today—and it requires you (or your PR agency) to have a reporter’s mindset when looking for earned media opportunities. Living in an era of clickbait stories makes the work of a PR professional and the clients we serve more essential as we find ways to help reporters help us by delivering fresh insights through data and unique angles that build on the day’s headlines. To do this well, we’ve got to understand the goals of the writers and content producers to whom we’re pitching....
Posted by Rob Pasquinucci

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