Z Blog

The foundation of building a brand starts with taking a new perspective. The world is constantly evolving, and with it, so are our thoughts and ideas. Our people share insights on various topics within the industry in hopes of discovering common bonds and sparking conversations.
Branding Content Marketing

Women’s Month: How Savvy Brands Market to Women

[vc_row][vc_column][vc_column_text] As part of our celebration of International Women’s Month, we asked our own Intrinzic team the perspective on how some of their favorite brands are marketing to women effectively. Click on the individual links below to learn more about each brand we think is best-in-class. Emily Kennedy, Sr. Content Strategist and Courtney Rogers, Director, Design Strategy Athleta Emily: One of my favorite women-focused brands is Athleta. They always feature models in their catalogues who are real athletes, who come in all ages, sizes, skin colors, from all backgrounds and fitness levels. I feel like they are truly building a movement around movement - that...
Posted by Rob Pasquinucci
Branding Design

A time to refocus. How business can thrive in the shutdown.

Even though it’s been several months, most businesses and industries are still in some level of shock from the shutdown. It may not always feel like it, because within many of these companies, people are still working, maybe differently, maybe remotely, maybe in smaller numbers, but the lights are still on and people are continuing to do what they do. But the fact is many organizations are operating in a sort of limbo, not enough demand to support their past infrastructure, and not enough confidence to invest in the future. So we sit. And wait. And worry about what the future will bring while revenues...
Posted by Chris Heile
Branding Design

Maintaining Your Culture In Uncertain Times

As the world has grappled with the Covid-19 crisis since March, it’s a massive understatement to say business has been disrupted in unprecedented ways. No matter what you do, your work life changed dramatically overnight. We are a company that approaches branding with culture as a centerpiece, and have examined and codified the culture of many organizations to help build stronger brands. As the pandemic’s impact grew, we were interested to learn ways to keep the culture of an organization alive even if the usual touchpoints to connect individuals to shared values are changed or missing temporarily. So, we asked our longtime Intrinzic client, Johnson...
Posted by Lauren Doerning
Design Team

Happy By Design: Spreading Cheer in our Community

“What can we do?” That’s a question many of us have asked as the Covid-19 pandemic has created fear, uncertainty and enormous disruption at home and around the globe. It’s a question that came up in a recent Intrinzic team meeting as we explored ways to build goodwill in the community by finding ways to use our talents to help in any way we can. As a collective of designers, writers and strategists who happen to be owned by one of the region’s largest printers, we set out to use our talents to spread happiness to others who may be feeling isolated during this time....
Posted by Intrinzic
Team

The Mask as Brand

What our new (and mandatory) accessory can say about us As we slowly begin to leave our homes, we’re looking a little different as, depending on where you live, face masks are either required or highly recommended. The Intrinzic team spent some time (virtually) thinking about the masks and the potential they have to be a part of our personal brands. We’re sharing our thoughts (and masks) below.   Kristina, Content Strategist "It's no secret I'm all about comfy vibes, so the idea of strapping something to my face was not something I believed I could do every day (even though wfh has allowed for...
Posted by Intrinzic
Content Marketing Howto Public Relations

Five ways to build brand authenticity in a changed marketplace

Uncertainty is all around us. Most of us, people and companies, have never lived through a global event like the coronavirus and we have no template for navigating the path forward. But there is one thing that helps set a North Star in turbulent, uncertain times and that is truth, authenticity and the willingness to put our true-self out there. This is a reality for individuals and for brands. In today’s world, that relationship between customers and brands has changed and the customer expects more than just a simple transaction — they demand to understand the beliefs, values and business practices of the companies that...
Posted by Dave Townsend
Branding Content Marketing

Do you have the right messaging tools to pivot your marketing strategy?

[vc_row][vc_column][vc_column_text]The business world has changed dramatically in the last few weeks. Businesses have to be adaptable and flexible to survive the short-term and thrive in the long-term. Some businesses are adjusting what and how they deliver day-to-day, some are scrambling to be relevant in the changed marketplace, and some are having to rapidly innovate – changing their business model, strategy and overall go-to-market plan. All this change is necessary but will go unnoticed if your messaging does not keep pace. Communicating your new value to the marketplace is essential to capitalizing on the business decisions you are making. Informing and connecting with your key audiences...
Posted by Dave Townsend
Team
Thank You for 20 Years! Earlier this year, the Intrinzic team celebrated our 20th anniversary. This 20-year journey has been a thrilling rollercoaster ride with many ups and downs and several unexpected turns along the way. I quickly learned that you don’t survive, and thrive, without a LOT of help. Thank goodness I’ve had it in spades. As I count my blessings this holiday season, I want to thank the many people that have contributed to our success over the years. First and foremost, thank you to the many people that have been part of the Intrinzic team. Some had short tenures, others have been...
Posted by Rob Pasquinucci
Team

Intrinzic Celebrates 20 Years

Intrinzic recently celebrated 20 years in business, a major milestone for any organization, especially one working in the challenging world of brand development. Intrinzic started as a small graphic design company and has grown to become one of the region’s most respected branding and integrated marketing firms, thriving through four presidents, two economic downturns and the rapid growth of social media. “Despite dramatic changes in the industry and in our market, we’ve remained committed to having an impact in our clients’ businesses, our community and each other,” said Wendy Vonderhaar, CEO. “I’m continually inspired by the talent and dedication of our team as we push...
Posted by Rob Pasquinucci
Seasonal

Giving Thanks by Giving Back

Thanksgiving is emerging as my favorite holiday. Nestled between the over-commercialized Halloween and Christmas, it tends to fly under the radar, and what’s not to like? Friends, family, food – and yes – more food! There’s no pressure to come up with a clever costume or the perfect gift. It’s a holiday that requires very little. Fix a meal to share with family and friends, sit back and enjoy – and, of course, be thankful.   A few years ago, my mother started a new tradition where we all – kids and grandkids included – write down what we are thankful for that particular year....
Posted by Wendy Vonderhaar

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