Category: Content Marketing

[vc_row][vc_column][vc_column_text] As part of our celebration of International Women’s Month, we asked our own Intrinzic team the perspective on how some of their favorite brands are marketing to women effectively. Click on the individual links below to learn more about each brand we think is best-in-class. Emily Kennedy, Sr. Content Strategist and Courtney Rogers, Director, Design Strategy Athleta Emily: One of my favorite women-focused brands is Athleta. They always feature models in their catalogues who are real athletes, who come in all ages, sizes, skin colors, from all backgrounds and fitness levels. I feel like they are truly building a movement around movement - that...

[vc_row][vc_column][vc_column_text]The business world has changed dramatically in the last few weeks. Businesses have to be adaptable and flexible to survive the short-term and thrive in the long-term. Some businesses are adjusting what and how they deliver day-to-day, some are scrambling to be relevant in the changed marketplace, and some are having to rapidly innovate – changing their business model, strategy and overall go-to-market plan. All this change is necessary but will go unnoticed if your messaging does not keep pace. Communicating your new value to the marketplace is essential to capitalizing on the business decisions you are making. Informing and connecting with your key audiences...