Category: Advertising

Advertising Content Marketing

Attracting consumer attention and gaining trust:

By Kara Svenson, Marketing Communications Co-op Today, consumers are bombarded with information on a daily basis. It can be hard to break through the crowd to gain a consumer’s attention and trust. One effective way for brands and marketers to accomplish this is through influencer marketing. ### What is it? Influencer marketing involves leveraging the endorsement and audience reach of a person, brand or group that has clout with your target market. Endorsements can include writing a review, posting on social media and more. This “influencer” can have impact because of their experience and knowledge, reputation or following base. Some common influencers include bloggers, celebrities,...
Posted by Abby Otting


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