Tag: Branding


Finding common ground

In a world that feels constantly divided over politics, sports teams, and the color of a certain dress, finding commonalities is more important to consumers than ever. If a customer feels they can no longer relate to the product or service they are purchasing, or the people trying to sell it to them, they will quickly go in search of another. We have a seemingly endless number of choices, and the power to select which companies and brands we best relate to. As your customers face their many options, how can you discover and promote commonalities to attract the ideal audience for your brand? Be...
Posted by Michelle Kolenz

What is a Brand Collaborative?

It’s been nearly 20 years since I started Intrinzic and embarked on the exciting journey of managing a brand and marketing firm. During that time, we have worked with many clients on a variety of marketing challenges and have probably rebranded more than 100 companies. You could say we’ve had some time to perfect our craft and master what works the best along the way. In all those years, the end game hasn’t changed: develop a brand that captures the spirit and essence of an organization and find alignment between a company’s culture and their customer’s needs and aspirations. What has changed is how we...
Posted by Wendy Vonderhaar

Reach Out and Make That Connection:

“We are all connected by a thousand invisible threads and along these sympathetic fibers, our actions run as causes and return to us as results.” We found this quote while brainstorming our holiday activities here at Intrinzic and it immediately struck a chord with our entire team. On first reading, I fell in love with it. Not only do I think it captures the best things about this time of year, it also captures the essence of the collaborative culture of the agency. This quote is both inspirational and a very elegant statement about the power of collaboration, the connection between people that creates…something, anything....
Posted by Dave Townsend
Branding Design Uncategorized Video Workplace Productivity

One perfect shot:

Imagine: you’ve gathered the perfect team. The weather is forecasted to be partly cloudy in the low 70s. The models are all on time. The food is ordered. The equipment is set up and working properly. The subject matter—a mint condition 1967 Ford Mustang is…uh oh. Where’s the car? If one piece of this delicate puzzle is missing, the whole photoshoot could fall apart. Tens of thousands of dollars to capture these few shots, and it could all go down the drain. Try again tomorrow? Well, the photographer is booked tomorrow, it looks like it is supposed to rain, and we have six other shots...
Posted by Intrinzic

You’ve got to laugh a little…

The minute I graduated from college I could feel the seriousness of life begin to creep in. I needed a job, and for that I needed a car. Sitting in the dealership, I stared at the stack of papers in front of me, realizing that, yes, I actually had to read them and try to understand them. This would be the first time in my life my signature would really hold me to something. And the rest of my life was probably going to be filled with documents I might struggle to understand. This first moment of “adulting” (there have been many others since) felt...
Posted by Savannah Heekin
Design Design Thinking

Branding shouldn’t be a puzzle…

As a creative, I am constantly searching for meaningful inspiration. When I came across the Clemens Habicht Color Puzzles, in which each jigsaw piece is an individual color that must be placed exactly in relation to every other color, I thought it would make a perfect collaborative challenge for the Intrinzic design team. After all, putting together the pieces of a brand is like putting together the pieces of a complex puzzle. It takes the ability to fuse science and method with creativity and innovation, with the goal of communicating and visualizing a strategic and compelling point of view. Our mission at Intrinzic everyday is...
Posted by Sarah Fry

Moments that Spark Wonder:

There are moments in our lives that truly inspire us. Many of those moments happen around the holidays, when gifts and thoughtful gestures from family and friends impact our lives in ways we never imagined. This is the perfect time of year to stop and recognize the people, the generosity and the gifts that have made a lasting impression on our lives and sparked something powerful within us: a sense of wonder and inspiration that fuels our creative spirit. This spark is what influences everything we do in our lives and in the work we do for our clients. ### GIVING THE SPARK This week...
Posted by Intrinzic
ThurZday with Sarah Eisenman

ThurZday with Sarah Eisenman:

Let us introduce Sarah Eisenman. Learn how her passion for yoga fuels her creative drive. Sarah is a lead designer for the agency’s branding and marketing initiatives. She has worked with a variety of clients, including [Vya](https://intrinzicbrands.com/work/vya-simplified-marketing-systems/), [Nocona Boots](https://intrinzicbrands.com/work/nocona/) and [Tavern Restaurant Group](https://intrinzicbrands.com/work/the-pub-tavern-restaurant-group/), giving her a wide range of experience. She is also a web designer and social media marketer, who creates responsive designs and strategic social media content. Sarah’s passion for design and brand building is contagious, making her the perfect person to manage the agency’s co-op program. Sarah is a mentor in the community with Boys & Girls Clubs and AIGA and also...
Posted by Sarah Eisenman
Why branding matters for B2B companies

Branding for B2B Companies:

Branding has always been one of those nebulous concepts in marketing that's hard for people to get their heads around. We see icons like Apple, Google, Starbucks and Nordstrom, and say...yes, branding is an incredibly powerful tool. But in the business-to-business space, the concept of branding seems to beg more questions than answers. In fact, when you even mention brand to many B2B businesses, the hard questions start to fly: > "What exactly do you mean by brand?" > "What will it do for business?” > "Will it have any real impact on sales?” > “Why do I need a better logo?" These are not...
Posted by Abby Otting


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