Author: Rob Pasquinucci

Changes
Social Media

Turn and Face the Strange Ch-Ch-Changes:

[vc_row][vc_column][vc_column_text]A couple months ago, Facebook once again shook up the marketing world and announced it was changing its algorithm. This time, the goal is to make the social network more, well, social, through prioritizing posts from real people as opposed to brands and publishers. While any changes to the platform’s algorithm gets brands’ hands wringing, I believe these changes simply point out the social media best practices we’ve been talking about for quite some time now: build content that sparks a conversation, develop relationships with influencers, and leverage the power of paid media to boost your presence. ####Create content that sparks conversation Brands sometimes forget...
Rob Pasquinucci
Posted by Rob Pasquinucci
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What would Eddie do?

A few weeks ago, I had the chance to interview Larry Tye, author of The Father of Spin – Edward L. Bernays and the Birth of Public Relations. Bernays’ work moved the profession from press agentry to a practice supported by science—the pioneering psychology research done by none other than Bernays’ uncle, Sigmund Freud. Bernays’ campaigns blended the art and science of PR brilliantly and had a tremendous influence on American life. He utilized doctors as influencers to tell Americans that a healthy breakfast should include eggs and bacon; encouraged the home construction industry to add bookcases to homes to encourage people to buy more...
Rob Pasquinucci
Posted by Rob Pasquinucci
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Big Game – Big Brands:

With nearly 120 million viewers, 64 million fans talking about it on Facebook alone, and $5 million for a half minute of airtime, the Super Bowl remains an enduring real-time event, with brands clamoring to get a piece of the action. As you get back into another week of work, we offer some thoughts on who won the game that played out in 30-second increments off the field. ####Dave Townsend, Intrinzic President This year, the game and the halftime show actually outshined the ads and it ended up being a memorable night of TV. Although it was fun to watch, there was a lot of...
Rob Pasquinucci
Posted by Rob Pasquinucci
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National Entrepreneurship Month Spotlight:

With more than 40 craft beers on tap, The Growler House has big dreams for revitalizing the beer heritage of Cincinnati, one growler at a time. They believe in beer heavy on personality and light on hassle, enjoyed at their bar or served up grab-and-go style in a growler. The Growler House is not just a bar or a craft experience, but a way of life. Intrinzic helped launch The Growler House and educate the community about the concept. Since opening, the neighborhood has embraced the business with open arms and it is now the gathering place for craft beer lovers and locals alike. The...
Rob Pasquinucci
Posted by Rob Pasquinucci
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National Entrepreneurship Month Spotlight:

[Personal Stylist Nora Fink](http://www.norafink.com/) is all about having fun, looking good and feeling great. That’s the fresh, energetic attitude she brings every day to her clients. Nora offers a variety of professional services ranging from personal styling to corporate consulting to even fashion camps for teens. Through the years, we’ve partnered with Nora on variety of initiatives aimed at growing her business, including website design, media relations and content creation. This past year, Nora’s business has expanded to include two physical spaces. While she still maintains an office downtown, making her easily accessible to corporate clients, she also offers a one-of-a-kind [showroom](http://www.norafink.com/personalstylingshowroom/) experience in the...
Rob Pasquinucci
Posted by Rob Pasquinucci
Branding

Three ways to find your competitive advantage:

These days, it seems like your competitive advantage is getting smaller and smaller every day. You have to compete harder for every win, cutting margins just to stay competitive. You know that you have a better product or a better service that makes working with you worth the price? Here are three ways: ###Look Inside The choices that you and your employees makes each day, the practices that you put in place to drive your team to achieve excellence, reflect a company’s beliefs, values and aspirations. These are the foundation of culture, and therefore the foundation of your point of difference. Before you can truly...
Rob Pasquinucci
Posted by Rob Pasquinucci

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