Author: Rob Pasquinucci

Branding

Three ways to find your competitive advantage:

These days, it seems like your competitive advantage is getting smaller and smaller every day. You have to compete harder for every win, cutting margins just to stay competitive. You know that you have a better product or a better service that makes working with you worth the price? Here are three ways: ###Look Inside The choices that you and your employees makes each day, the practices that you put in place to drive your team to achieve excellence, reflect a company’s beliefs, values and aspirations. These are the foundation of culture, and therefore the foundation of your point of difference. Before you can truly...
Posted by Rob Pasquinucci

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