Tag: Brand strategy

Business
Branding

What is a Brand Collaborative?

It’s been nearly 20 years since I started Intrinzic and embarked on the exciting journey of managing a brand and marketing firm. During that time, we have worked with many clients on a variety of marketing challenges and have probably rebranded more than 100 companies. You could say we’ve had some time to perfect our craft and master what works the best along the way. In all those years, the end game hasn’t changed: develop a brand that captures the spirit and essence of an organization and find alignment between a company’s culture and their customer’s needs and aspirations. What has changed is how we...
Posted by Wendy Vonderhaar
Branding Design Thinking Uncategorized

Look What We Can Do When We Do It Together:

Human connection. It’s the moment where magic happens. Our desire for it leads us to new people and ideas, and brings us back to the ones we love. It expands our minds and our perspectives, inspires us to bridge the unknown, and reveals the hearts of others. Connection drives collaboration. But this powerful force doesn’t just happen. It must be practiced, promoted, and celebrated. This holiday season, Intrinzic is celebrating the connections we’ve made this year, collaborating with brands of all types and sizes. From non-profits and start-ups, to universities and global corporations, we’ve met advocates, educators and entrepreneurs who have inspired us to create...
Posted by Dave Townsend
Branding

Is data the solution or the problem?

There’s little question that technology has changed the entire dynamic of the marketing industry. The influx of data, along with behavioral retargeting, has allowed brands to communicate a desired message to a desired audience with extreme precision. What isn’t so clear is the impact these changes have had on the relationship between brands and their consumers. In fact, what once looked like the opening of the floodgate of opportunity is actually leading to the rapid erosion of brand value. The branding industry has evolved from “target marketing” to what essentially qualifies as high-level engineering. This should mean that brands are more relevant and therefore more...
Posted by Chris Heile
Branding Design Design Thinking Uncategorized

YOU ARE HERE:

Getting my driver’s license was one of the more terrifying days of my life—and let’s be honest, my parents’ lives, as well. Not because I finally had the freedom to hit the open road at the ripe old age of 16, but because I knew that it was the beginning of the end of being eternally “lost.” I have always been what my family calls "directionally challenged," even with my keen visual sense of the world around me. Getting in the car with me behind the wheel is nothing short of an adventure—for the passenger, obviously. People can’t just tell me to “head north” or...
Posted by Sarah Fry
Uncategorized

Let’s get real:

As humans, we like to celebrate the individuality, uniqueness and creativity of our family, friends and peers. We’re told to stay true to ourselves and develop the traits that best define our originality. But in a world full of social media platforms and trendy lifestyle blogs, how do we avoid comparing ourselves to others? How original is that seemingly perfect 20-something floral artist Instagrammer with a dream home and the ideal family, really? More importantly, how do we ensure we’re living our own, individual truths instead of imitating the facade that we see in our news feeds? Many people are facing these identity challenges individually....
Posted by Courtney Morgan

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