Tag: agency

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Building Collaborative Brands:

Back in 2006, two fisherman brothers is Austin, Texas were frustrated with how quickly ice melted in their coolers during a long day on the lake. They decided to do something about it, and they created a product that revolutionized an entire industry. The company came to be known as Yeti, and in 2016 alone they increased their market value by over 500%. This is a story we’ve heard countless times before. Reed Hastings hated paying late fees on video rentals, and went on to found Netflix, which revolutionized the video rental business. Brian Chesky and Joe Gebbia could not afford the rent for their...
Chris Heile
Posted by Chris Heile
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Confessions of an Agency Intern:

####Written By: Jordyn Kerr, Marketing Communication Co-op It seems like just yesterday that I was stepping through the doors of Intrinzic for my first day as a co-op, nervously introducing myself to everyone and completely unsure of what the semester would hold. A few months earlier, I was just a third year student at the University of Cincinnati (UC) looking for a new experience and some direction as to what career I’d like to pursue someday. Now, nearly five months later, I’m in disbelief that my co-op semester is almost over. I must confess, this experience was not what I expected it to be. UC’s...
Abby Otting
Posted by Abby Otting
Seasonal

Be The Light You Wish to See:

The 2016 holiday season is in mid-stream. As we ramp up the festivities, I always look for a moment to pause and think about what this time of the year really means—for me personally, and for our business. Here at Intrinzic, we honestly strive to be more than just a profit-driven enterprise. Certainly we want a good strong, sustainable stream of revenue, but we also want to be a fabulous place to work and a true contributor to the community around us. It seems almost cliché at this point, but we do want our purpose—Igniting the spark today that inspires tomorrow—to guide us. We work...
Abby Otting
Posted by Abby Otting
Branding Design

The Bold Fusion Experience:

As a designer, I’m constantly reminded how important it is to stay inspired, which can sometimes be much easier said than done. Sure, you can check out the local art museum or go on a hike, but for me, I’ve found the most valuable inspiration comes from simply listening. Listening to other people’s stories of the battles they’ve endured throughout their careers — triumphs and failures, struggles and victories, the pretty and the ugly. Recently, I was lucky enough to attend [Bold Fusion](http://hypecincinnati.com/bold-fusion/), Cincinnati’s largest [young professionals summit](https://www.facebook.com/HYPECincinnati/photos/?tab=album&album_id=10154660712435827), where I was able to do exactly that — listen. I was excited to surround myself with...
Abby Otting
Posted by Abby Otting
Entrepreneurs who spark creativity
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Finding inspiration in others:

Being in the creative business, inspiration is at the heart of everything we do. As an agency, we are always looking for examples to spark our work on behalf of our clients. Not only do we look for inspiration for our creative deliverables, but also how we, as leaders of the agency, run the business. There are several entrepreneurs that inspire me. Here a few that rise to the top: **1. Ray Attiyah.** Local entrepreneur and owner of a suite of businesses, most notably his first business – [Definity Partners](http://definitypartners.com/) and his book [Run Improve Grow](http://definitypartners.com/run-improve-grow-book), Ray has more passion and energy for his businesses...
Abby Otting
Posted by Abby Otting
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Design doesn’t happen in a vacuum at agencies – collaboration is key:

As students, we are taught to design with integrity and passion, to create beautiful smart and new solutions. This changes when translating that design training to the real world of a marketing agency, where a shift toward [client-focused design](http://www.creativebloq.com/web-design/how-important-client-focused-design-5126323) becomes the priority. Whether designing for emerging trends, digital technologies, tight timelines, budgets, or a client with unclear values or goals, it becomes critical to consider a variety of factors and influences to create thoughtful design solutions. In the agency world, any given project comes with a large number of influencers and factors to consider in the process of creating a design solution. Whether it’s a...
Abby Otting
Posted by Abby Otting
Agency/client relationship
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The Agency/Client Relationship:

The new business relationship can be a delicate dance between agency and client. Those early-on, “getting to know you” agency/client meetings tend to primarily serve as an information-gathering session about the work at hand. [But, more than that, these meetings are a chance for both parties to set some expectations to ensure the relationship works for all parties](http://www.chiefmarketer.com/advice-for-creating-a-beautiful-agency-client-relationship/). Here are three questions you should consider discussing before diving into the work. 1. **What did you like/not like about working with previous agencies/clients?** This question can yield some great insights into understanding why things failed or succeeded in the past. Many times, agencies assume clients are...
Abby Otting
Posted by Abby Otting

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