Tag: marketing

Branding Design Thinking Uncategorized

Look What We Can Do When We Do It Together:

Human connection. It’s the moment where magic happens. Our desire for it leads us to new people and ideas, and brings us back to the ones we love. It expands our minds and our perspectives, inspires us to bridge the unknown, and reveals the hearts of others. Connection drives collaboration. But this powerful force doesn’t just happen. It must be practiced, promoted, and celebrated. This holiday season, Intrinzic is celebrating the connections we’ve made this year, collaborating with brands of all types and sizes. From non-profits and start-ups, to universities and global corporations, we’ve met advocates, educators and entrepreneurs who have inspired us to create...
Posted by Dave Townsend

Building Collaborative Brands:

Back in 2006, two fisherman brothers is Austin, Texas were frustrated with how quickly ice melted in their coolers during a long day on the lake. They decided to do something about it, and they created a product that revolutionized an entire industry. The company came to be known as Yeti, and in 2016 alone they increased their market value by over 500%. This is a story we’ve heard countless times before. Reed Hastings hated paying late fees on video rentals, and went on to found Netflix, which revolutionized the video rental business. Brian Chesky and Joe Gebbia could not afford the rent for their...
Posted by Chris Heile

Forget Resolutions…

As every year draws to a close and a new one begins, marketers begin to think about resolutions. This year, I would challenge marketers to think a little differently: make 2017 a year of action, instead of creating resolutions. The difference is all in the details. Resolutions are made, and then promptly forgotten. An action plan, however, can be executed against. You plan, prepare and get to work. Here’s how to get started: Pay attention. Keep an eye out for opportunity every day by paying attention: Pay attention to what your audience is doing and saying; pay attention to trends, competitors and events, and pay...
Posted by Intrinzic

Virtual reality is coming…

Virtual reality is something we’ve all heard about over the years, but it hasn’t quite found its place in the market yet. 2016 will, no doubt, be the year that changes. We’ve got a handful of products about to be released: PlayStation VR, HTC Vive, and most noticeably the [Oculus Rift](https://www.oculus.com/en-us/rift/). I’m sure there will be some kinks to work out at launch, but over time, these products are going to bring VR into the mainstream. Now the real questions emerge: Why is there so much hype around virtual reality? Is it really going to be a game-changer? Well, for some that may be a...
Posted by Abby Otting
super bowl marketing

Finding “Big Game” Moments:

In a couple of weeks, families and friends will grab gobs of salty food and collect around the TV to participate in one of the few collective media moments we have left – watching the [Super Bowl](http://www.nfl.com/superbowl/50). The big game isn’t something you set on your DVR to watch on demand, lest you be left out of the conversation around the Keurig machine the following day. And, that conversation invariably turns to the commercials and the marketing choices of big brands. These multi-million dollar, 30-second slices of corporate brilliance always generate discussion (and a quick silence of the party chatter at every TV timeout during...
Posted by Abby Otting


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