Tag: Authenticity

Uncategorized

Building Collaborative Brands:

Back in 2006, two fisherman brothers is Austin, Texas were frustrated with how quickly ice melted in their coolers during a long day on the lake. They decided to do something about it, and they created a product that revolutionized an entire industry. The company came to be known as Yeti, and in 2016 alone they increased their market value by over 500%. This is a story we’ve heard countless times before. Reed Hastings hated paying late fees on video rentals, and went on to found Netflix, which revolutionized the video rental business. Brian Chesky and Joe Gebbia could not afford the rent for their...
Chris Heile
Posted by Chris Heile
Seasonal

Be The Light You Wish to See:

The 2016 holiday season is in mid-stream. As we ramp up the festivities, I always look for a moment to pause and think about what this time of the year really means—for me personally, and for our business. Here at Intrinzic, we honestly strive to be more than just a profit-driven enterprise. Certainly we want a good strong, sustainable stream of revenue, but we also want to be a fabulous place to work and a true contributor to the community around us. It seems almost cliché at this point, but we do want our purpose—Igniting the spark today that inspires tomorrow—to guide us. We work...
Abby Otting
Posted by Abby Otting
Branding Design

The Bold Fusion Experience:

As a designer, I’m constantly reminded how important it is to stay inspired, which can sometimes be much easier said than done. Sure, you can check out the local art museum or go on a hike, but for me, I’ve found the most valuable inspiration comes from simply listening. Listening to other people’s stories of the battles they’ve endured throughout their careers — triumphs and failures, struggles and victories, the pretty and the ugly. Recently, I was lucky enough to attend [Bold Fusion](http://hypecincinnati.com/bold-fusion/), Cincinnati’s largest [young professionals summit](https://www.facebook.com/HYPECincinnati/photos/?tab=album&album_id=10154660712435827), where I was able to do exactly that — listen. I was excited to surround myself with...
Abby Otting
Posted by Abby Otting
brand authenticity
Uncategorized

Being your brand’s true self:

Authenticity is all a buzz in the marketing world these days; but have you ever stopped to ask why? Why are companies working so hard to convince us that they are authentic? But it seems the more they say it the less we believe it. This is probably because corporate America spent decades being anything but authentic – they were the poster-child of inauthenticity because they were creating facades and stories that did not have to have much substance behind them because regular, everyday customers did not have the ability to see behind the facade. And let’s face it; the historically transactional nature of the...
Abby Otting
Posted by Abby Otting

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