Category: Social Media

Changes
Social Media

Turn and Face the Strange Ch-Ch-Changes:

A couple months ago, Facebook once again shook up the marketing world and announced it was changing its algorithm. This time, the goal is to make the social network more, well, social, through prioritizing posts from real people as opposed to brands and publishers. While any changes to the platform’s algorithm gets brands’ hands wringing, I believe these changes simply point out the social media best practices we’ve been talking about for quite some time now: build content that sparks a conversation, develop relationships with influencers, and leverage the power of paid media to boost your presence. Create content that sparks conversation Brands sometimes forget...
Rob Pasquinucci
Posted by Rob Pasquinucci
Social Media

Find Your Social Match:

When it comes to social media, the big question in boardrooms today isn’t whether or not to go social, but how to reach the right audience on the right platform. Approximately 2 billion internet users are using social networks and these figures are still growing as mobile device usage and mobile social apps are increasingly adopted by consumers. With a number so large and a multitude of networks spanning Facebook to Pinterest to WhatsApp to LinkedIn and more, your target audience is somewhere in the count. So how do you engage when you also need to balance employee resources, budgets and time. To help answer...
Stephanie West
Posted by Stephanie West
Branding Content Marketing Digital Social Media

Creepy or Convenient:

Svedka Vodka is embracing the “creepy” this Halloween season in their latest “Banner Ad Curse” campaign. Exploiting the negative sentiment associated with online advertising, they are utilizing a tongue-in-cheek, data-driven approach to reach their target audience through videos and banners. If a user has engaged with Svedka, is engaged with the vodka category or is a data “look-a-like” with one of their customers, they’re likely being stalked by these ads and I love it. Svedka Vodka's "Banner Ad Curse" campaign. Why do I love this approach when razor companies, wedding vendors, food delivery services, investment companies, and jewelry are doing the same thing, following me...
Abby Otting
Posted by Abby Otting
Content Marketing Social Media

Momentary marketing:

It is no doubt that social media has major influence over how we function in society today. It’s not just how we connect. It’s how we recruit and find jobs, how we date, and now, how we shop. I’m not just talking about clicking a sponsored ad on Facebook and going to your favorite retailer’s website. I am talking about momentary marketing. Momentary marketing is changing the way businesses retail their products and services by using temporary content social networks like Snapchat to offer special deals, coupons and price matching in real-time, on the spot. In a “limited time only” fashion, momentary marketing increases brand...
Abby Otting
Posted by Abby Otting

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