Tag: Graphic Design

Pantone of the year ultra violet
Branding Design

Pantone’s Color of the Year is Pretty…Ultra:

Every year Pantone, the “world-renowned authority on color” sends a team to scour the globe for emerging design trends to inform their release of the color of the year. While many companies use it as a marketing ploy to sell “limited edition” lipsticks and accessories, it’s undeniable that the psychology of color is one of the most powerful tools that influences our everyday lifestyles and purchasing habits. For me, as a designer, Pantone’s color system is a part of my everyday life and their decision is a welcomed opportunity for inspiration. Color is so much more than an arbitrary decision but rather a form of...
Posted by Savannah Heekin
Design Thinking

Why risk it?

Leader, explorer, risk taker. Whenever I take a personality test, these are the attributes that usually pop up for me. It’s that last one that I identify with the most. There’s nothing more thrilling to me than the possibility of succeeding at something I’ve never done before. Some might think that’s crazy, but I say it’s hopeful. And as a designer, I’ve learned that taking creative risks during the design process is what leads to innovative ideas that uniquely solve my clients’ needs. In fact, it would be more crazy of me to avoid risk, because without being comfortable wading into the unknown, I wouldn’t be...
Posted by Intrinzic
Design Design Thinking

Branding shouldn’t be a puzzle…

As a creative, I am constantly searching for meaningful inspiration. When I came across the Clemens Habicht Color Puzzles, in which each jigsaw piece is an individual color that must be placed exactly in relation to every other color, I thought it would make a perfect collaborative challenge for the Intrinzic design team. After all, putting together the pieces of a brand is like putting together the pieces of a complex puzzle. It takes the ability to fuse science and method with creativity and innovation, with the goal of communicating and visualizing a strategic and compelling point of view. Our mission at Intrinzic everyday is...
Posted by Sarah Fry

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