Author: Abby Otting

Retaining talent is at the forefront of our goals for 2016. It takes a lot of effort to seek out and attract top talent. Once you've got it, you need to keep it. After coming off the merger of two companies in 2015, we are really trying to keep it simple at Intrinzic. We are a service-based business, so our business is our people. It sounds easy, but [what does it really take to achieve this](http://www.inc.com/christina-lattimer/13-key-strategies-to-attract-and-retain-highly-talented-people-in-2016.html)? It has forced us to dig deep and define how we retain talent within our organization. Here’s the Intrinzic take: #### 1. Clear purpose Why do we all show...

Is there any single concept more maligned in the business world than meetings? If you are at all like me, you let out a little groan at the mere mention of the term. But, in today’s world, business seems to equal meetings – some would even say we have so many that we can’t actually get any work done during normal business hours. Is this the result of the concept of a meeting in general, or rather the fact that most have no purpose, have little structure and/or are run poorly? Is it the meetings’ fault we loathe them, or is it the people who...

Media relations has always been the most visible part of the public relations mix. Businesses like seeing their stories in print or on the screen – they always have and they always will. As the media world evolves, so too does the practice of media relations. Here are three things to keep your media relations program evolving, too: #### Don’t forget the fundamentals Yes, so much is in flux, but some basics will never change. Know what the media covers and what they need. Keep your nose for news, and don’t pitch content that isn’t a fit. Always be thinking about how you can provide...

During a recent short run, I realized there are quite a few similarities between my favorite free-time activity and my career in marketing. It all started in 2006 when a friend signed up for the [Flying Pig](http://flyingpigmarathon.com/) half marathon. When she asked me run with her, I agreed right away. Since I’d never been a distance runner, I had no idea what I was getting myself into. After being a two-sport athlete in high school, I was extremely overconfident and thought I understood every lesson I needed to succeed in something as simple as running. I was very wrong. Between proper footwear, complicated training schedules,...

As you clean up the empty beer cans ([Budweiser](http://mashable.com/2016/02/08/peyton-manning-budweiser/?utm_cid=mash-com-Tw-main-link#fG8aLsmZAPqf), if you’re Peyton Manning) and grab some coffee in the aftermath of Super Bowl 50, today’s conversation turns to who won the game that was played via 30-second commercials during the TV timeouts. Here are three thoughts: #### Humor and celebrities were big So many brands turned to big-name celebrities or a funny concept to carry their spots this year. Humor ranged from the sublime (Hyundai’s first date, which won the USA Today [Super Bowl Ad Meter](http://admeter.usatoday.com/results/2016)) to the creepy ([PuppyMonkeyBaby](http://admeter.usatoday.com/commercials/puppymonkeybaby/)). Celeb sightings included Helen Mirren (who did her [Budweiser spot](https://www.youtube.com/watch?v=Rb2VXVmUga4) in one take!) to [Christopher...

Did you finally pull the trigger on purchasing that new camera just to spend the next two years using it on auto? Switching it to manual can open up a whole world of creative freedom, allowing you to really use the camera to its full potential. Today, I’m sharing tips on how to shoot on manual, so you can learn the photography basics. First of all, photography is all about controlling light. If you’re shooting on manual, you are in charge of adjusting the settings to get a proper exposure. Don’t worry though…there are really only three ways to adjust the amount of light in...