Tag: Stephanie West

Social Media

Find Your Social Match:

When it comes to social media, the big question in boardrooms today isn’t whether or not to go social, but how to reach the right audience on the right platform. Approximately 2 billion internet users are using social networks and these figures are still growing as mobile device usage and mobile social apps are increasingly adopted by consumers. With a number so large and a multitude of networks spanning Facebook to Pinterest to WhatsApp to LinkedIn and more, your target audience is somewhere in the count. So how do you engage when you also need to balance employee resources, budgets and time. To help answer...
Posted by Intrinzic

Get S.M.A.R.T.E.R:

We all love celebrating quick wins, but are we celebrating the right wins? Playing softball in college for Northern Kentucky University, my personal “win” was hitting at least .300 every season; however, stepping back, my goal was just one piece of my team’s success equation. The real data point that mattered was the team edging out a win record great enough to move into the conference tournament and compete for the real prize – an NCAA tournament berth. As marketers we frequently have the chance to manipulate data to show a positive success story even if we’re on a losing team. My challenge to you...
Posted by Intrinzic


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