What is a Brand Collaborative?
It’s been nearly 20 years since I started Intrinzic and embarked on the exciting journey of managing a brand and marketing firm. During that time, we have worked with many clients on a variety of marketing challenges and have probably rebranded more than 100 companies. You could say we’ve had some time to perfect our craft and master what works the best along the way. In all those years, the end game hasn’t changed: develop a brand that captures the spirit and essence of an organization and find alignment between a company’s culture and their customer’s needs and aspirations. What has changed is how we...