Tag: Brand Identity

Business
Branding

What is a Brand Collaborative?

It’s been nearly 20 years since I started Intrinzic and embarked on the exciting journey of managing a brand and marketing firm. During that time, we have worked with many clients on a variety of marketing challenges and have probably rebranded more than 100 companies. You could say we’ve had some time to perfect our craft and master what works the best along the way. In all those years, the end game hasn’t changed: develop a brand that captures the spirit and essence of an organization and find alignment between a company’s culture and their customer’s needs and aspirations. What has changed is how we...
Wendy Vonderhaar
Posted by Wendy Vonderhaar
Branding

The Undeniable Magnetism of Brand Culture:

Customers today are skeptics. Who can blame us? In the last ten years, we’ve lived through the largest economic downturn since the Great Depression. People feel they’ve been burned by our financial and government institutions. For brands, the Great Recession was the final nail in the coffin of smoke and mirrors marketing. Nearly 10 years later, I think marketing has changed for the better. The internet of things has brought people access to unprecedented information, giving us more power in the choices we make about what to buy. Now, the most successful brands are those that are deeply in touch with who they are and...
Wendy Vonderhaar
Posted by Wendy Vonderhaar

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