The Brand Recipe Box:
Since its launch seven years ago, Pinterest has revolutionized the ways we share baking and recipe inspiration. The app keenly harnessed peoples’ desire for pretty pictures and the sensorial nature of food photography became a driver of the platform. Taking a cue from Pinterest, content creators such as Buzzfeed’s Tasty optimized the “how to” video for social, depicting mouthwatering kitchen creations as so quick and easy to assemble that you can’t not want to at least give them a try just once. If you look at recipe books I owned pre-Pinterest, you will find post-it tabs of tried and true recipes to use again, along...
