Tag: new business

Agency/client relationship

The Agency/Client Relationship:

The new business relationship can be a delicate dance between agency and client. Those early-on, “getting to know you” agency/client meetings tend to primarily serve as an information-gathering session about the work at hand. [But, more than that, these meetings are a chance for both parties to set some expectations to ensure the relationship works for all parties](http://www.chiefmarketer.com/advice-for-creating-a-beautiful-agency-client-relationship/). Here are three questions you should consider discussing before diving into the work. 1. **What did you like/not like about working with previous agencies/clients?** This question can yield some great insights into understanding why things failed or succeeded in the past. Many times, agencies assume clients are...
Posted by Abby Otting


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