Tag: Digital


Design doesn’t happen in a vacuum at agencies – collaboration is key:

As students, we are taught to design with integrity and passion, to create beautiful smart and new solutions. This changes when translating that design training to the real world of a marketing agency, where a shift toward [client-focused design](http://www.creativebloq.com/web-design/how-important-client-focused-design-5126323) becomes the priority. Whether designing for emerging trends, digital technologies, tight timelines, budgets, or a client with unclear values or goals, it becomes critical to consider a variety of factors and influences to create thoughtful design solutions. In the agency world, any given project comes with a large number of influencers and factors to consider in the process of creating a design solution. Whether it’s a...
Posted by Abby Otting


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