Tag: bowl

super bowl marketing

Finding “Big Game” Moments:

In a couple of weeks, families and friends will grab gobs of salty food and collect around the TV to participate in one of the few collective media moments we have left – watching the [Super Bowl](http://www.nfl.com/superbowl/50). The big game isn’t something you set on your DVR to watch on demand, lest you be left out of the conversation around the Keurig machine the following day. And, that conversation invariably turns to the commercials and the marketing choices of big brands. These multi-million dollar, 30-second slices of corporate brilliance always generate discussion (and a quick silence of the party chatter at every TV timeout during...
Posted by Abby Otting


Want to learn more about our
collaborative process?