Tag: arah Fry


Does your brand have muscle?

Strong, healthy brands aren’t the result of a one-time, herculean effort. They are living, breathing entities that build and change over time. And the ways in which we fuel and strengthen our bodies applies to brands as well. Just like exercise, you need to feed and strengthen your brand with ongoing strategic and tactical marketing activities. It’s a process, much like exercising. Is it time for brand bootcamp? How do you know if your brand is really in good shape? Here are 5 characteristics of a strong and healthy brand. If you’ve got these going for you, your brand definitely has muscle: A strong core...
Posted by Sarah Fry


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