Tag: Branded Content

Changes
Social Media

Turn and Face the Strange Ch-Ch-Changes:

A couple months ago, Facebook once again shook up the marketing world and announced it was changing its algorithm. This time, the goal is to make the social network more, well, social, through prioritizing posts from real people as opposed to brands and publishers. While any changes to the platform’s algorithm gets brands’ hands wringing, I believe these changes simply point out the social media best practices we’ve been talking about for quite some time now: build content that sparks a conversation, develop relationships with influencers, and leverage the power of paid media to boost your presence. Create content that sparks conversation Brands sometimes forget...
Rob Pasquinucci
Posted by Rob Pasquinucci
Uncategorized

Three PR Truths in the Era of Fake News:

The traditional media environment is feeling more chaotic than ever, and with relatively cheap and easy access to social media, it’s tempting to ignore many tried and true public relations tactics, or to forget to integrate public relations with your other marketing strategies. But doing this takes away the added punch traditional PR can bring to your marketing. Here are tips to help boost your chances for earned media opportunities and leverage the power of integration: Know the news to make the news It’s PR’s golden rule, made more urgent in today’s hyperactive news cycles—keeping a pulse on the day’s events is the key to...
Stephanie West
Posted by Stephanie West

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