
Getting Collaborative Right
[vc_row][vc_column][vc_column_text] How to steer your brand through marketing’s most pressing paradigm shift. Most companies invest a great deal of time, money and effort into understanding everything that’s influencing their company from the outside: the market, competitors, customers, trends, and insights. But they often overlook questions about themselves: What is the culture of their own organization? What are the ethics and ambitions of their people—from leadership to middle management and the front lines? What inspires them, makes them proud of what they do, and what stands in the way of them contributing more? These questions are important because your culture, your people, your processes are your...