The Intrinzic team was tasked with integrating and updating the brand to express the depth of this new range of powerful capabilities and tools. This project was a careful exercise in balancing what the Vya brand had already successfully established—through hard work, consistency and marketplace development—and expanding the vision and customer base for the future state of the organization. In addition, the team had to ensure that updated brand would be seen as a positive for more executional customers, while opening entirely new doors for potential customers.
Given the range of industries and customers that Vya serves, and could potentially serve, we proposed creating a sub-brand for the data capability: Vya Data. This flexible sub-brand strategy allowed for a range of branding expressions, so that the Vya primary brand could stand alone or be integrated with Vya Data based on customer needs.
Visually, our team was inspired to modernize Vya’s brand toolbox, introducing tech-inspired patterns, a bright, energetic color palette and streamlined fonts.
The results served to elevate the Vya brand and its service offerings, create a Vya Data sub-brand that instills high levels of confidence in data capability and supports, enhances and modernizes the primary aspects of all of Vya’s capabilities.