Our long, strange trip led us to a name that reflects the bar’s sophisticated atmosphere while bringing its intrigue and originality to the forefront: The Observerie. A cross between shifting your attention or point of view, seeing the world through a different lens and being pleasantly lost in whatever you find.
The logo and visuals shaped a story that promotes imagination, a sense of discovery and a desire to see beyond the ordinary. Bold, sophisticated and slightly eccentric, the brand invites you in and encourages deeper exploration, but also brings focus to the details that can take your experience to the next level. In addition to developing the brand visuals, we also brought the story to life through branded applications including concepts for exterior signage, cocktail menus, and drink coasters.