Year over year, the level of support and participation in Safety Week continues to grow. Creating a unified look, tone, and feel was a way to take the message of Safety forward, and continue bringing people together to improve the safety culture as one united industry. Intrinzic was given the opportunity to examine the brand at its core and ensure Safety Week’s mission was being brought to life in a meaningful way that connects with the industry and delivers a holistic, consistent message both verbally and visually.
Aside from the branding efforts, Intrinzic was charged with continuing to engage with craft workers, connecting with workers’ family and friends, and reaching the right people within companies to drive action and participation. The ultimate goal for Safety Week 2020 was increasing participation from both member and non-member companies in an effort to share key messages and engage the men and women who have the biggest impact on safety – those who are on the jobsite each day.