From the beginning, Intrinzic’s approach was to hear as many employee perspectives and voices as possible. From roundtable discussions to employee surveys to an audience analysis workshop, employees throughout the organization were invited to participate and share what makes Cinfed such a remarkable company. Our team facilitated an Attribute workshop with the core team, giving them a hand’s-on role in building the story and understanding what Cinfed’s Marketing team was working to achieve.
Inspired by the concept of redefining relationships, our team created a compelling and unique brand story rooted in Cinfed’s culture and dedication to service. This story was then brought to life through targeted audience messaging and more vibrant, lively brand elements, including photography styles, a refreshed color palette, typography and patterns that bring more emphasis to the member and their place at Cinfed.