The annual awareness campaign needed a unified look, tone, and feel to take their mission and message forward consistently every year, and to continue bringing people together to help build a stronger, safer industry. 

Cinfed Credit Union, established in Cincinnati in 1934, saw an opportunity to redefine credit unions' role for members. What started as a campaign for new member acquisition evolved into a broader strategy to communicate Cinfed’s unique culture, brand story, and target audiences effectively.