As a collaborative, we work to transform organizations, build brands, strengthen cultures, and help companies understand the most unique and valued aspects of themselves. Our team is a collective of talented and determined individuals who dare to make an impact on each other, the brands we help build, and the consumers they inspire. We are driven by a shared passion for creating and implementing comprehensive strategies that align people, culture and businesses for many types of initiatives.
We are a strategic brand collaborative.
We are all strategists
Each and every team member proudly carries the title of ‘strategist.’ We defy the constraints of rigid job titles, predefined responsibilities and traditional hierarchical structures. Instead, we embrace a dynamic approach where every single team member plays a significant role in shaping our strategies, which ultimately results in improved business outcomes, finely-crafted messaging and innovative visual solutions.
Collaborative is our DNA
The real power of a collaborative brand is not just building the brand together, but the opportunity to partner together to further a common interest, to solve shared problems, and build on a shared passion, both internally and externally.
Rooted in culture
Our philosophy is that brand is culture and culture is brand. We believe every brand and every culture is truly unique and has their own fingerprint. If you get the inside right then the outside becomes all that much easier. Do you really know yourself from the inside out?
Making meaningful connections
We go deep - To understand the strengths of your people, culture and beliefs to uncover authenticity and a clear sense of who you are. We find the commonalities that are motivational threads that run deep - aligning and matching the needs and interests of the marketplace.
Fueled by inspiration
Being inspired and finding inspiration is so much more than just revealing where the brand can go and stirring the emotions about possibilities. It gives vision to our dreams, motivates action, builds consensus and even has the power to create a movement.
Uniquely narrative led
Language and messaging are the foundation of every business and it’s the most vital element of any sales/marketing process, but defining a true point of difference through inspiring narratives and highly relevant messaging are also critical to building a strong culture.
Building alignment is a collaborative process
Getting so many people and personalities, opinions and expectations aligned on a project can’t happen without collaboration. It takes intentional listening to understand their real motivations, to find the commonalities in what they are saying and what they are hoping to see. Through our collaborative process we utilize powerful strategic tools to identify frameworks, solve critical business problems, create brand awareness and consistency and align your brand with customer passions and interests.
Meet our team of strategists
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Amy Frank
CLIENT STRATEGY MANAGER
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Chris Heile
CHIEF STRATEGY OFFICER
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Courtney Rogers
DIRECTOR, DESIGN STRATEGY
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Dave Townsend
ADVISOR
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Emily Kennedy
SENIOR CONTENT STRATEGIST
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Fern Fournier
DESIGN STRATEGIST
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Kami Parham
OPERATIONS LEAD
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Katie Peters
GROUP DIRECTOR, CLIENT STRATEGY
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Kristina Caligaris
SENIOR CONTENT STRATEGIST
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Laura Weber
DIRECTOR, CLIENT STRATEGY
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Sarah Fry
MANAGING DIRECTOR
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Shelby Frysinger
DESIGN STRATEGIST
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Veronica Otto
DIRECTOR, CLIENT STRATEGY
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Wendy Vonderhaar
FOUNDER | ADVISOR
This is the type of work we do to align teams and organizations around a common vision
Let’s collaborate
We would love to connect and talk more about how our collaborative process and alignment tools can help you bring your teams together and clearly define your culture and purpose.