Northern Kentucky University has an opportunity to celebrate this growth with their current students, faculty & staff, 60,000+ alumni base, donors and the community. Intrinzic was tasked to help NKU honor this occasion in a smart, strategic way through development of an anniversary theme, insignia and tactical elements that will support integrated campaign.
Intrinzic needed to strike a balance between the University’s history, future and unique personality, passion and dedication shared by its faculty, staff, students and alumni. We worked closely with the NKU marketing and design team to bring a powerful 50th anniversary campaign to life, while exploring and pushing the NKU brand forward so that it could live beyond this exciting moment in time.
Our goals for the campaign included:
• Inspire audiences with our bold vision of what the future holds
• Elevate NKU’s reputation by sharing specific proof points that demonstrate how the University is reaching that vision
• Build pride across the region by creating a point of connection with audiences and highlighting the collective impact of NKU’s approach and work
Deliverables created include: • Messaging Strategy • Design Insignia • Visual and Verbal Toolbox • Advertising, email and campus signage templates • Anniversary web page templates (nku.edu/50) • Video and radio scripts