DESCRIPTION
Insurance can be complicated. Protecting what matters most shouldn’t be. CAI is committed to helping their clients see, understand and navigate risk, so they can take back control over the unknown, and position themselves for success in the present and future.
CHALLENGE
Insurance is an industry that has turned into an assembly line that churns out quotes and policies. CAI has a different approach. That’s why they turned to Intrinzic to update and refine their visual identity and digital presence. The company wanted to better reflect the work they do helping clients recognize, understand and control risk.
INSPIRATION
Unlike many in their industry, CAI is dedicated to providing their clients with useful, intuitive tools to prepare them for all of life’s moments in a way that puts them back in control. We wanted to capture the spirit of this company that is unafraid to go against the grain and do more than just the status quo.
OUTCOME
Intrinzic collaborated with CAI to develop a visual brand identity, messaging strategy and website refresh that has a clean, modern look, using overlapping colors, patterns and visuals to speak to the dynamic systems and library of information the company offers. The new look and feel reflects the capabilities of the organization and the power of their human-centered and information-driven values.
Intrinzic worked closely with CAI to define their offerings in a more cohesive and applicable approach across all market segments, from personal insurance to business insurance and employee benefits. Verbal and visual assets break CAI’s unique approach to insurance in three clear steps across the website: recognize risk, understand risk and control risk. This approach showcases CAI’s expertise in taking information and data, and turning it into empowering insights for clients.
To reflect CAI’s dedication to providing and empowering their clients with knowledge, we collaborated to produce:
- Refined brand positioning
- Comprehensive, empowering brand messaging
- Refreshed brand logos, patterns, color palettes, iconography, photography, typography and other creative materials
- Build brand toolbox composed of creative and strategic materials including provided and conceptual applications for use
- Conceptualized and designed company website that is user-friendly, accurately represents brand values and capabilities, and elevates brand