Intrinzic collaborated with CAI to develop a visual brand identity, messaging strategy and website refresh that has a clean, modern look, using overlapping colors, patterns and visuals to speak to the dynamic systems and library of information the company offers. The new look and feel reflects the capabilities of the organization and the power of their human-centered and information-driven values.
Intrinzic worked closely with CAI to define their offerings in a more cohesive and applicable approach across all market segments, from personal insurance to business insurance and employee benefits. Verbal and visual assets break CAI’s unique approach to insurance in three clear steps across the website: recognize risk, understand risk and control risk. This approach showcases CAI’s expertise in taking information and data, and turning it into empowering insights for clients.
To reflect CAI’s dedication to providing and empowering their clients with knowledge, we collaborated to produce:
- Refined brand positioning
- Comprehensive, empowering brand messaging
- Refreshed brand logos, patterns, color palettes, iconography, photography, typography and other creative materials
- Build brand toolbox composed of creative and strategic materials including provided and conceptual applications for use
- Conceptualized and designed company website that is user-friendly, accurately represents brand values and capabilities, and elevates brand