Intrinzic to Lead Brand Refresh for Local Insurance firm

CINCINNATI (June 26, 2017) — Intrinzic, an integrated marketing agency collaborating to build better brands, has been tapped by CAI Insurance Agency, Inc. to lead the company’s rebranding effort, helping shift the organization’s external presence to better reflect its unique market approach and company culture.

Intrinzic will develop a brand strategy, brand story, tone of voice and visual identity for the company, which will be used to redesign the CAI website and other external pieces.

Intrinzic has a long history of success in the insurance industry, including rebranding and executing several integrated campaigns for American Modern Insurance (, a rebranding project for SFM Insurance ( and projects for Western & Southern, among others.

“CAI is doing something different, and we want their brand to reflect that,” said Dave Townsend, President, Intrinzic. “We believe our method is uniquely suited to framing and communicating this company’s innovative approach to insurance.”

Intrinzic is a woman-owned company that is focused on helping companies take a holistic view of brand, allowing our clients to capitalize on the unique collaboration they have between their organizations and the marketplace. This collaboration results in exceptional execution in brand development, content creation, social media, public relations, digital marketing and advertising.

CAI Insurance Agency, Inc. is a locally owned independent insurance agency dedicated to being a single source for all business, health and personal insurance products and services. Learn more at