DESCRIPTION
CR architecture + design is a full-service architecture, interior design and MEP engineering firm with headquarters in Cincinnati and offices in Dallas, Denver, Seattle and Minneapolis. The company serves eight key market segments, including housing, hospitality, K-12 education, government, retail, commercial, higher education and senior living. CR has more than 35 years of firm experience, completing thousands of projects in the United States, Canada and Puerto Rico, earning more than 100 design awards.
CHALLENGE
CR wanted to better define their value proposition to elevate the company in a crowded marketplace and show clients the CR difference. Initially, the CR team came to Intrinzic for PR support, but quickly realized that the success of any PR strategy started with a consistent and compelling brand story.
INSPIRATION
Intrinzic crafted a new positioning for CR: One that elevated the art in the execution, which is particularly noteworthy in an industry that is often too focused on form over function. We worked to articulate CR’s ability to imagine, innovate and develop brilliant concepts with their unique understanding of real-world needs and function of design. This approach to architecture, design and engineering is precisely what enables CR to build enduring value for clients and the communities they serve.