THE TRANSFORMATION OF
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Chapter One: The Opportunity
With a high level of diversity and unique culture-centric approach, the Triversity team had a bigger story to tell about what sets them apart in the construction industry that would position them for continued growth and success. This was an opportunity to express their position of excellence, and show how while their minority-led status is a part of who they are, it doesn’t define their limits.
Chapter Two: The Challenge
As their culture and vision had evolved over years of growth, they needed a way to clearly, collectively and consistently articulate who they are, what they represent, and where they were headed as an organization.
“It became obvious that we were unclear about how to articulate who we had become, so from my voice to our voice was the process we wanted to grasp.”
Chapter Three: The Process
When you don’t know or can’t see what the end outcome looks like, how do you get teams to invest and stay invested throughout the entire process?
Chapter Four: The Outcome
There’s an excitement for the future that you can feel when you have a collective set of people and shared values that are aligned with clear purpose, and now a clear vision.
About the Project
Check out the full case study to learn more about the journey we went on with Mel and his team to build the new brand and bring their vision to life.
Meet our Team
We would love to connect, get to know one another, share more about our collaborative process and how we can help you transform your organization from the inside out. Please contact katie.peters@intrinzicbrands.com to start the conversation.
We transform organizations, build brands, strengthen cultures, and help companies understand the most unique and valued aspects of themselves. Whether through brand development, campaign strategy, or digital marketing, our approach centers on inspiring new thinking and creative solutions for aligning the strengths of your culture and organization with the needs and interests of the marketplace. We’re a collective of talented and determined individuals who dare to make an impact on each other, the brands we help build, and the consumers they inspire.
