Our Strategy and Thinking

A Collaborative is a powerful unity where brands and customers come together to support and share their common interests. It empowers people, encourages new thinking and drives higher levels of engagement, participation and success.

Brand Collaborative

Every relationship has two sides. More importantly, every relationship is built on commonalities between the two sides.

 

However, most marketers spend all their time trying to understand the customer, the competition and the marketplace, every external factor that guides what a company should be. The problem is, these companies rarely take a hard look at who they are themselves. And if they don’t deeply understand their own strengths…of their organization, their people, their culture, their beliefs, they will never find a way to align with the needs of the customer they serve.

 

This alignment is not simply branding, it’s what we call a Collaborative.

 

Intrinzic helps companies understand the most unique and valued aspects of their own organizations so that they can identify the commonalities they share with their customers. We align people, culture and ultimately entire organizations around core beliefs that match the needs and interests of the marketplace.

OUR STRATEGY


OUR COLLABORATIVE STRATEGY
Our Brand Collaborative Strategy aligns internal culture with external positioning in order to paint a more vivid picture of the brand that better connects to its customers.

OUR DESIGN THINKING PROCESS
Our process breaks down problem and gap area, understands individual brand elements and builds brand models to create a wholistic approach to brand building.

OUR STRATEGIC TOOLS
During our Design Thinking Process we utilize powerful strategic tools to identify frameworks, solve critical business problems and align brands with customer passions and interests.

OUR PROCESS AND TOOLS


OUR CAPABILITIES


BRAND DEVELOPMENT

Crafting powerful brands from the inside out, built on the solid foundation of the culture and ethic of an organization and its people.

  • Brand Strategy
  • Brand Positioning
  • Employer Branding
  • Logo and Brand Identity
  • Naming
  • Brand launch Strategy

BRAND MESSAGING

Defining a true point of difference for brands by capturing the inherent passions, interests and culture of an organization through inspiring narratives and highly relevant messaging.

  • Brand Positioning
  • Brand Story
  • Messaging Architecture
  • Message Development
  • Content Marketing

BRAND CAMPAIGNS

Tightly synchronizing media channels and audiences to build highly integrated channel strategies and messaging pathways to expand the reach and influence of brands.

  • Digital Marketing
  • Social Media Marketing
  • Programmatic Marketing
  • CRM and Demand Generation
  • Integrated Media Planning
  • Marketing Automation

BRAND PR

Crafting and executing sophisticated traditional and social media strategies that tightly align with the brand story, and build strong brand influence among customers and advocates.

  • PR Strategy
  • Social Media Strategy
  • Media Relations and Training
  • Influencer Marketing
  • Internal Communications

DIGITAL BRANDING

Building a highly visible extension of the brand promise in the digital space, leveraging technology, design, architecture, content and experience in creating an active digital presence.

  • Digital Strategy
  • Information Architecture
  • UX and UI Design
  • Digital Marketing
  • SEO and Analytics
Brands are building a new kind of relationship.

CONTACT

Want to learn more about our
collaborative process?