Sarah Fry



Brilliant, strategic design thinking comes from collaboration and toeing the line between structure and freedom. That’s the creative leadership and strategy Sarah brings to the Intrinzic team.

Described as passionate and committed, Sarah works to ensure that her team and clients always benefit from inspiration, enthusiasm, support and true collaboration and partnership every step of the way.

I truly believe the most valuable resource that we all have as individuals is each other. Without collaboration, honest truth seeking, deep trust in yourself and one another and positively building up authentic strengths of others, our growth is limited to our own perspectives.

Her approach and dedication to conversation helps brands come to life in a creative, insightful and truthful manner…all with an entertaining demeanor along the way. By tapping into cultural insights, emotional drivers and socio-economic trends, Sarah leads creative solutions that deliver optimal design expressions with measurable business results.

Sarah’s 15 years of experience includes roles with branding and design agencies, large and small, working across a broad portfolio of global brands, both consumer facing and in the business-to-business category. Sarah is an Indianapolis native but a very proud University of Dayton alum who graduated in 2007 with a BFA, Design and Visual Communications. When she’s not managing her work team, she is working from her North Avondale home at her second (arguably more challenging) job managing her husband, their two young children and their whimsically charismatic Goldendoodle.