Z Blog

The foundation of building a brand starts with taking a new perspective. The world is constantly evolving, and with it, so are our thoughts and ideas. Our people share insights on various topics within the industry in hopes of discovering common bonds and sparking conversations.
Changes
Social Media

Turn and Face the Strange Ch-Ch-Changes:

A couple months ago, Facebook once again shook up the marketing world and announced it was changing its algorithm. This time, the goal is to make the social network more, well, social, through prioritizing posts from real people as opposed to brands and publishers. While any changes to the platform’s algorithm gets brands’ hands wringing, I believe these changes simply point out the social media best practices we’ve been talking about for quite some time now: build content that sparks a conversation, develop relationships with influencers, and leverage the power of paid media to boost your presence. Create content that sparks conversation Brands sometimes forget...
Posted by Rob Pasquinucci
Social Media

Find Your Social Match:

When it comes to social media, the big question in boardrooms today isn’t whether or not to go social, but how to reach the right audience on the right platform. Approximately 2 billion internet users are using social networks and these figures are still growing as mobile device usage and mobile social apps are increasingly adopted by consumers. With a number so large and a multitude of networks spanning Facebook to Pinterest to WhatsApp to LinkedIn and more, your target audience is somewhere in the count. So how do you engage when you also need to balance employee resources, budgets and time. To help answer...
Posted by Intrinzic
Business
Branding

What is a Brand Collaborative?

It’s been nearly 20 years since I started Intrinzic and embarked on the exciting journey of managing a brand and marketing firm. During that time, we have worked with many clients on a variety of marketing challenges and have probably rebranded more than 100 companies. You could say we’ve had some time to perfect our craft and master what works the best along the way. In all those years, the end game hasn’t changed: develop a brand that captures the spirit and essence of an organization and find alignment between a company’s culture and their customer’s needs and aspirations. What has changed is how we...
Posted by Wendy Vonderhaar
Pantone of the year ultra violet
Branding Design

Pantone’s Color of the Year is Pretty…Ultra:

Every year Pantone, the “world-renowned authority on color” sends a team to scour the globe for emerging design trends to inform their release of the color of the year. While many companies use it as a marketing ploy to sell “limited edition” lipsticks and accessories, it’s undeniable that the psychology of color is one of the most powerful tools that influences our everyday lifestyles and purchasing habits. For me, as a designer, Pantone’s color system is a part of my everyday life and their decision is a welcomed opportunity for inspiration. Color is so much more than an arbitrary decision but rather a form of...
Posted by Savannah Heekin
Branding Design Thinking Uncategorized

Look What We Can Do When We Do It Together:

Human connection. It’s the moment where magic happens. Our desire for it leads us to new people and ideas, and brings us back to the ones we love. It expands our minds and our perspectives, inspires us to bridge the unknown, and reveals the hearts of others. Connection drives collaboration. But this powerful force doesn’t just happen. It must be practiced, promoted, and celebrated. This holiday season, Intrinzic is celebrating the connections we’ve made this year, collaborating with brands of all types and sizes. From non-profits and start-ups, to universities and global corporations, we’ve met advocates, educators and entrepreneurs who have inspired us to create...
Posted by Dave Townsend
Branding

Reach Out and Make That Connection:

“We are all connected by a thousand invisible threads and along these sympathetic fibers, our actions run as causes and return to us as results.” We found this quote while brainstorming our holiday activities here at Intrinzic and it immediately struck a chord with our entire team. On first reading, I fell in love with it. Not only do I think it captures the best things about this time of year, it also captures the essence of the collaborative culture of the agency. This quote is both inspirational and a very elegant statement about the power of collaboration, the connection between people that creates…something, anything....
Posted by Dave Townsend
Branding

Is data the solution or the problem?

There’s little question that technology has changed the entire dynamic of the marketing industry. The influx of data, along with behavioral retargeting, has allowed brands to communicate a desired message to a desired audience with extreme precision. What isn’t so clear is the impact these changes have had on the relationship between brands and their consumers. In fact, what once looked like the opening of the floodgate of opportunity is actually leading to the rapid erosion of brand value. The branding industry has evolved from “target marketing” to what essentially qualifies as high-level engineering. This should mean that brands are more relevant and therefore more...
Posted by Chris Heile
Branding Design Design Thinking Uncategorized

YOU ARE HERE:

Getting my driver’s license was one of the more terrifying days of my life—and let’s be honest, my parents’ lives, as well. Not because I finally had the freedom to hit the open road at the ripe old age of 16, but because I knew that it was the beginning of the end of being eternally “lost.” I have always been what my family calls "directionally challenged," even with my keen visual sense of the world around me. Getting in the car with me behind the wheel is nothing short of an adventure—for the passenger, obviously. People can’t just tell me to “head north” or...
Posted by Sarah Fry
Uncategorized

Three PR Truths in the Era of Fake News:

The traditional media environment is feeling more chaotic than ever, and with relatively cheap and easy access to social media, it’s tempting to ignore many tried and true public relations tactics, or to forget to integrate public relations with your other marketing strategies. But doing this takes away the added punch traditional PR can bring to your marketing. Here are tips to help boost your chances for earned media opportunities and leverage the power of integration: Know the news to make the news It’s PR’s golden rule, made more urgent in today’s hyperactive news cycles—keeping a pulse on the day’s events is the key to...
Posted by Rob Pasquinucci
Branding Content Marketing Digital Social Media

Creepy or Convenient:

Svedka Vodka is embracing the “creepy” this Halloween season in their latest “Banner Ad Curse” campaign. Exploiting the negative sentiment associated with online advertising, they are utilizing a tongue-in-cheek, data-driven approach to reach their target audience through videos and banners. If a user has engaged with Svedka, is engaged with the vodka category or is a data “look-a-like” with one of their customers, they’re likely being stalked by these ads and I love it. Svedka Vodka's "Banner Ad Curse" campaign. Why do I love this approach when razor companies, wedding vendors, food delivery services, investment companies, and jewelry are doing the same thing, following me...
Posted by Intrinzic

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