Intrinzic Insightz:
At Intrinzic, we believe in keeping up with the latest industry trends and best practices. In celebration of [Book Lovers Day](http://www.usatoday.com/story/life/entertainthis/2016/08/09/celebrate-book-lovers-day-these-treats/88313796/), we asked the team to share their most inspiring business-minded books. Here's a list of those that rose to the top: > [The New Rules of Marketing & PR](https://www.amazon.com/New-Rules-Marketing-PR-Applications/dp/1119070481/ref=sr_1_1?s=books&ie=UTF8&qid=1470058467&sr=1-1&keywords=the+new+rules+of+marketing+and+pr), by David Meerman Scott - This book, now in its fifth edition, is a great primer on ways social media and PR can (and should!) be used together in any contemporary marketing campaign. The book shows how marketers can combine smart strategy with digital tactics to build their brands. It’s an easy-to-follow guide I’ve used...