Safety Week

description:

Formed by a coalition of more than 50 industry-leading construction companies, Safety Week is an opportunity to build awareness and action around the topic of construction industry safety. The goal is to reduce the thousands of jobsite injuries that happen in construction each year.

challenge:

The communication committee was looking for a partner to create a stronger theme for the 2016 Safety Week while growing social and trade media coverage of three kickoff events held during the week. The committee also wanted a new approach to the event, one that better integrated overall messages, public relations and social media work.

inspiration:

The Intrinzic team played off the concept of Safety as a thread that ties together everyone in the industry. From each jobsite to every corporate office, safety is the fundamental tool that needs to be part of every project. We developed a rally cry of “we are stronger, and safer, together” to reinforce the idea that the commitment to safety is strongest when it’s woven into the culture of work and is a visible part of everyday routines and processes. For workers on a job site, this starts with the individual.

We used this theme in graphical elements, language and even during the kickoff events, hosting a visual and new ribbon “tying” instead of the traditional ribbon cutting.

outcome:

The new graphic elements and theme were used throughout the industry and contributed to a successful campaign this year. In addition to more than 300 media hits (including extensive coverage in the leading trade publications), Safety Week achieved a total reach of more than 150 million and added 1,000 new social media followers.