Prus Construction

description:

Prus Construction is a family-owned Cincinnati-based concrete contractor with a rich heritage of work in community, starting with streets and sidewalks more than a century (and five generations) ago. Today, the company takes on a wide range of projects, including high=profile corporate and municipal jobs.

challenge:

Prus wanted to reframe its brand to better reflect the spirit, legacy and tradition of the firm while putting it in a position for growth. The refreshed brand was used to build a new website for the company.

inspiration:

We were inspired by the grit and determination the company and its people exhibit to do the hard work that makes a difference in the places we live, work and play. We wanted to build a brand that reflected these attributes combined with the camaraderie and passion Prus brings to every job.

outcome:

The company’s revised brand brings the brand attributes to life through heroic photography featuring the people that do the work and embody the spirit of the organization. The brand is also expressed through typography that combines a bold angular typeface with a hand-drawn script. Revised primary logos, secondary badge, a seal and an updated color palette completes the visual branding.

The new Prus website showcases the brand visually and verbally, while continuing to serve as a sales tool for the company. Developed with Squarespace, the Prus communication team can make updates to keep the site fresh and respond to business needs.