Intrinzic’s mission was to create a meaningful and differentiated brand in the construction market. We translated the culture, vision and purpose of Limbach into a powerful and inspiring brand platform. We made it fully actionable across the organization and at all touch points, in story, expectation, communication, action, mood and feeling. We melded analysis with creativity and experience with intuition.

When Limbach approached Intrinzic, it was strictly a mechanical services company that offered design and engineering services independently. We were able to transform their brand to center around integrated building systems and support. We developed a brand architecture, consistent brand elements and a holistic messaging platform that resonates today and will grow with their business in the future.