Johnson Investment Counsel

description:

With more than $8 billion in assets under management, 3,000 clients and growing and a geographic reach of 46 states to date, Johnson Investment Counsel is a top wealth management firm.

challenge:

With their steady growth and an upcoming milestone of 50 years in business, Johnson asked Intrinzic to concept and produce a 50th Anniversary booklet that would serve as a legacy piece for company founder Tim Johnson as he passed the baton as president of the company.

inspiration:

Inspired by Dow Jones graphs and historical timelines, we separated the book into decades. Each section included: a Johnson summary, a national/global summary, a Facts & Stats column showcasing costs of living and fun trends, a timeline with high points in both Johnson and world history and a page dedicated to an aspect of Johnson business – reach, value, team, growth, community and commitment – visually and statistically comparing 1965 to 2015.

outcome:

The Johnson Investment Counsel 50th Anniversary Book was printed in a unique 9”(H) X 12”(W) size and incorporated specialty papers showcasing Johnson’s brand colors to stand out from standard financial annual reports or publications. By expanding the purpose from a mere promotional piece to a timeless educational tool, the book is that is being kept and shared as a milestone of company history.