Hillman Group


Ever bought a bolt or screw from a hardware store? It's likely the piece came from the Hillman Group - a company that serves thousands of retailers, supplying more than 130,000 SKUs. The company was started in 1964 as a fastener company, serving independently-owned hardware stores and today is available across the country at both independent and large retail stores.

Hillman does more than just provide the highest quality home improvement and hardware products, they impact the lives and projects of builders, makers and DIYers all over the nation.


Today, Hillman's retailers and consumers continue to become more active on digital mediums. Hillman turned to Intrinzic to help design an intuitive online experience that anticipates key audience needs and provides the precise information, tools and resources to help them efficiently research, find products, solve problems and get answers. Hillman wanted to use its new digital presence to leverage its reputation, long-standing relationships and ongoing daily interactions with retailers and consumers.


The Intrinzic team drew inspiration from best-in-class retailers who are highly focused within respective category and have expertise around a broad array of products.


The newly designed Hillman website makes it easier and faster for consumers to find what you’re looking for. Using the new site, visitors can search for products by segments, categories, subcategories or brands. It's also easy to quickly find information about sales, service, merchandising or locations in the customer section, making it easier to do business with Hillman. This update is the first step as the company continues to improve its presence with retailers and consumers.